Analyzing Market Exploitation and Market Exploration Dyad for Marketing Strategy Implementation. Effectiveness in Malaysian Fertilizer Industry: A Conceptual Paper

Shahrina, Nordin and Lai, Fong Woon and A.A. , Norazlina and A. M. , Izaidin and K. M. , Hasfarizal (2012) Analyzing Market Exploitation and Market Exploration Dyad for Marketing Strategy Implementation. Effectiveness in Malaysian Fertilizer Industry: A Conceptual Paper. In: 2nd Global Conference for Academic Research on Management and Economics 2012, 7-9 December 2012, Kuala Lumpur, Malaysia. (In Press)

Item Type:	Conference or Workshop Item (Paper)
Departments / MOR / COE:	Departments > Management & Humanities
Depositing User:	Prof Ts Dr Shahrina Md Nordin
Date Deposited:	31 Jan 2013 23:53
Last Modified:	31 Jan 2013 23:53
URI:	http://scholars.utp.edu.my/id/eprint/8734

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