Using Stories To Share Knowledge: A Malaysian Organization Case Study

There has not been much literature that focuses on using stories as a knowledge transfer approach in Malaysia This study explores the understanding and perception of employees on the usage of stories to transfer knowledge in an institute of higher learning. Data was gathered through semi structured interviews and analyzed with the assistance of qualitative analysis software NVivo. The findings indicate that stories in the organization are mainly used for transferring work-related experience. Factors such as comfortability, informal settings, the story topic and content are influential in the success of using stories as a knowledge transfer tool. The study was conducted in one organization of a higher learning institution setting therefore further research can be to study the practice of knowledge management storytelling in other organizations of different structure in different industry. The results of this study could attribute to the better understanding of the practice of storytelling and the factors that influence storytelling within such environment.