Personalised Presentation on Health Information Using Cookies Functionality

With the advent of the Internet, there is a dramatic growth of data available on the World Wide Web. In order to reduce information overload, Web Personalisation has been introduced as a significant tool that provides an important impact on drawing users’ attention in adapting to vital information such as health information. A personalised web application was developed using Hypertext Markup Language (HTML) as a tool. The technique adopted was a content-based filtering system which applied the functionality of cookies to identify the user’s profile. The results of this study proved that in order to captivate users’ attention and raise health awareness, the design of an interface gave an impact towards adaptation to the content. Therefore, personalisation of the interface and content according to one’s preference played an important role in enhancing users’ surfing experience.