Not inspired enough: the mediating role of customer engagement between YouTube�s perceived advertising value and customer inspiration

Fayyaz, Muhammad Shahzeb and Abbasi, Amir Zaib and Altaf, Khurram and Alqahtani, Nasser and Ting, Ding Hooi (2025) Not inspired enough: the mediating role of customer engagement between YouTube�s perceived advertising value and customer inspiration. Kybernetes, 54 (2). 1175 - 1198. ISSN 0368492X

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Item Type:	Article
Impact Factor:	Cited by: 4
Depositing User:	Mr Ahmad Suhairi Mohamed Lazim
Date Deposited:	26 Aug 2025 10:26
Last Modified:	26 Aug 2025 10:26
URI:	http://scholars.utp.edu.my/id/eprint/39159

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