Drivers for adopting augmented reality and virtual reality technologies in the construction project management in Gaza City

This study explores the motivations and opportunities for adopting Augmented Reality (AR) and Virtual Reality (VR) technologies in construction project management in Gaza. A quantitative method was used, involving a questionnaire survey of 40 construction professionals. From an initial list of 35 potential drivers identified through a literature review, 33 were finalized after validation and pre-testing. These drivers were categorized into three groups: Improving Project Performance, Enhancing Company Image, and Boosting Overall Company Performance. Data analysis using SPSS revealed that the most influential drivers were real-scale design visualization, better understanding of design impacts, improved project comprehension, visualization of construction progress, and enhanced understanding of client requirements. In contrast, government incentives were ranked lowest in influence. The results highlight the significant potential of AR and VR to enhance design interpretation and project delivery in Gaza’s construction sector. The study recommends targeted strategies and training for construction practitioners to optimize the use of these technologies. By filling a research gap, the findings offer practical insights for professionals, policymakers, and researchers aiming to integrate AR and VR in construction, particularly in conflict-affected or resource-limited regions where such tools could substantially improve project outcomes. © 2025 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group on behalf of the Architectural Institute of Japan, Architectural Institute of Korea and Architectural Society of China.