Social Media Influencer Marketing: The Effects of Influencer Attributes on Purchase Intention, the Mediating Role of Perceived Characterization

Abdinur, Ikran and Shamim, Amjad and Mohamed, Mahdi (2024) Social Media Influencer Marketing: The Effects of Influencer Attributes on Purchase Intention, the Mediating Role of Perceived Characterization. Lecture Notes in Networks and Systems, 1082 L. 559 – 571. ISSN 23673370

Full text not available from this repository.

Item Type:	Article
Impact Factor:	Cited by: 0
Depositing User:	Mr Ahmad Suhairi Mohamed Lazim
Date Deposited:	19 Aug 2025 17:35
Last Modified:	19 Aug 2025 17:35
URI:	http://scholars.utp.edu.my/id/eprint/38473

Actions (login required)

View Item