Integrating the commitment-trust theory to gauge customers loyalty in riding services

Abid, Muhammad Farrukh and Siddique, Junaid and Gulzar, Amir and Shamim, Amjad and Dar, Imran Bashir and Zafar, Aimen (2023) Integrating the commitment-trust theory to gauge customers loyalty in riding services. Journal of Promotion Management, 29 (3). pp. 305-337.

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Item Type:	Article
Depositing User:	Mr Ahmad Suhairi Mohamed Lazim
Date Deposited:	20 Oct 2023 02:04
Last Modified:	20 Oct 2023 02:04
URI:	http://scholars.utp.edu.my/id/eprint/37701

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