Transforming strategies in the digital era: The role of social media in customer value analysis and crisis management for tourism firms

Rehman, Hafiz Mudassir and Amin, Aamir and Rehman, Mobashar and Nematova, Gulshan and Shamim, Amjad and Hossain, Md Billal (2023) Transforming strategies in the digital era: The role of social media in customer value analysis and crisis management for tourism firms. International Journal of Management Studies, 30 (2). pp. 373-396.

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Item Type:	Article
Depositing User:	Mr Ahmad Suhairi Mohamed Lazim
Date Deposited:	20 Oct 2023 02:04
Last Modified:	20 Oct 2023 02:04
URI:	http://scholars.utp.edu.my/id/eprint/37697

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