Investigating the impact of social media images� value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach

Abbasi, Amir Zaib and Tsiotsou, Rodoula H and Hussain, Khalil and Rather, Raouf Ahmad and Ting, Ding Hooi (2023) Investigating the impact of social media images� value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach. Journal of Retailing and Consumer Services, 71. p. 103231.

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Item Type: Article
Depositing User: Mr Ahmad Suhairi Mohamed Lazim
Date Deposited: 07 Sep 2023 06:27
Last Modified: 07 Sep 2023 06:27
URI: http://scholars.utp.edu.my/id/eprint/37214

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