Anticipated emotion in planned versus unplanned purchase: scale development and validation

Ahmed, Sohel and Ting, Ding Hooi (2023) Anticipated emotion in planned versus unplanned purchase: scale development and validation. The Service Industries Journal, 43 (1-2). pp. 104-123.

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Item Type:	Article
Depositing User:	Mr Ahmad Suhairi Mohamed Lazim
Date Deposited:	07 Sep 2023 06:27
Last Modified:	07 Sep 2023 06:27
URI:	http://scholars.utp.edu.my/id/eprint/37211

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