Integrating the SOR model to examine purchase intention based on Instagram sponsored advertising

Hussain, Ali and Hooi Ting, Ding and Zaib Abbasi, Amir and Rehman, Umair (2023) Integrating the SOR model to examine purchase intention based on Instagram sponsored advertising. Journal of Promotion Management, 29 (1). pp. 77-105.

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Item Type:	Article
Depositing User:	Mr Ahmad Suhairi Mohamed Lazim
Date Deposited:	07 Sep 2023 06:27
Last Modified:	07 Sep 2023 06:27
URI:	http://scholars.utp.edu.my/id/eprint/37210

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