Personalized Presentation on Health Information Using Cookies Functionality

Mohamed@Omar, Hasiah and Rani, Hazrin Hanim and Mahamad, Saipunidzam (2006) Personalized Presentation on Health Information Using Cookies Functionality. In: National Conference on Social Science and ICT (Consict2006), 15-16 July 2006, Langkawi Malaysia.

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With the advent of the Internet, there is a dramatic growth of data available on the World Wide Web. In order to reduce information overload, Web Personalization was introduced as a significant tool that provided important impact on drawing users’ attention in adapting vital information such as adapting health information. A personalized web application was developed using Hypertext Markup Language (HTML) as a tool. The technique that was adopted is content-based filtering system applying cookies functionality to identify user’s profile. The result of the study proved that in order to captivate users’ attention towards raising health awareness, the design of the interface gave an impact towards the adaptation of the content. Therefore, the personalization of the interface and content according to one’s preference played an important role in enhancing users’ surfing experience.

Item Type: Conference or Workshop Item (Paper)
Subjects: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Depositing User: Mr Saipunidzam Mahamad
Date Deposited: 27 Dec 2010 06:34
Last Modified: 19 Jan 2017 08:27

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