Items where Author is "Yacob, Y."

Ting, H. and Lau, W.M. and Cheah, J.-H. and Yacob, Y. and Memon, M.A. and Lau, E. (2018) Perceived quality and intention to revisit coffee concept shops in Malaysia: A mixed-methods approach. British Food Journal, 120 (5). pp. 1106-1119.

Ting, H. and Lau, W.M. and Cheah, J.-H. and Yacob, Y. and Memon, M.A. and Lau, E. (2018) Perceived quality and intention to revisit coffee concept shops in Malaysia: A mixed-methods approach. British Food Journal, 120 (5). pp. 1106-1119.

Ting, H. and Chuah, F. and Cheah, J. and Memon, M.A. and Yacob, Y. (2015) Revisiting attitude towards advertising, its antecedent and outcome: A two-stage approach using PLS-SEM. International Journal of Economics and Management, 9 (2). pp. 150-170.