Items where Author is "Rather, R.A."

Abbasi, A.Z. and Asif, M. and Shamim, A. and Ting, D.H. and Rather, R.A. (2023) Engagement and consumption behavior of eSports gamers. Spanish Journal of Marketing - ESIC, 27 (2). pp. 261-282. ISSN 24449695

Abbasi, A.Z. and Tsiotsou, R.H. and Hussain, K. and Rather, R.A. and Ting, D.H. (2023) Investigating the impact of social media images� value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach. Journal of Retailing and Consumer Services, 71. ISSN 09696989

Abbasi, A.Z. and Rather, R.A. and Hooi Ting, D. and Shamim, A. and Saima, N. and Khalil, H. and Muddasar, G.K. (2022) Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach. Journal of Vacation Marketing.

Zaib Abbasi, A. and Hussain, K. and Kaleem, T. and Rasoolimanesh, S.M. and Rasul, T. and Ting, D.H. and Rather, R.A. (2022) Tourism promotion through vlog advertising and customer engagement behaviours of generation Z. Current Issues in Tourism. ISSN 13683500