Items where Author is "Muddasar, G.K."

Article

Abbasi, A.Z. and Rather, R.A. and Hooi Ting, D. and Shamim, A. and Saima, N. and Khalil, H. and Muddasar, G.K. (2022) Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach. Journal of Vacation Marketing.