Items where Author is "Islam, J.U."

Abbasi, A.Z. and Asif, M. and Hollebeek, L.D. and Islam, J.U. and Ting, D.H. and Rehman, U. (2021) The effects of consumer esports videogame engagement on consumption behaviors. Journal of Product and Brand Management, 30 (8). pp. 1194-1211.

Abbasi, A.Z. and Rehman, U. and Hussain, A. and Ting, D.H. and Islam, J.U. (2021) The impact of advertising value of in-game pop-up ads in online gaming on gamers� inspiration: An empirical investigation. Telematics and Informatics, 62.

Abbasi, A.Z. and Rehman, U. and Hussain, A. and Ting, D.H. and Islam, J.U. (2021) The impact of advertising value of in-game pop-up ads in online gaming on gamers� inspiration: An empirical investigation. Telematics and Informatics, 62.