Items where Author is "Alqahtani, Nasser"
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Article
Fayyaz, Muhammad Shahzeb and Abbasi, Amir Zaib and Altaf, Khurram and Alqahtani, Nasser and Ting, Ding Hooi (2025) Not inspired enough: the mediating role of customer engagement between YouTube�s perceived advertising value and customer inspiration. Kybernetes, 54 (2). 1175 - 1198. ISSN 0368492X
Abbasi, Amir Zaib and Alqahtani, Nasser and Tsiotsou, Rodoula H and Rehman, Umair and Ting, Ding Hooi (2023) Esports as playful consumption experiences: examining the antecedents and consequences of game engagement. Telematics and Informatics, 77. p. 101937.