Items where Author is "Abbasi, Amir Zaib"

Article

Fayyaz, Muhammad Shahzeb and Abbasi, Amir Zaib and Altaf, Khurram and Alqahtani, Nasser and Ting, Ding Hooi (2025) Not inspired enough: the mediating role of customer engagement between YouTube�s perceived advertising value and customer inspiration. Kybernetes, 54 (2). 1175 - 1198. ISSN 0368492X

Rehman, Umair and Abbasi, Amir Zaib and Ting, Ding Hooi and Hassan, Maria and Khair, Nadine (2024) Exploring the Impact of Gamified Experiences on User Engagement in Fitness Apps: A GAMEFULQUEST Perspective. IEEE Transactions on Engineering Management, 71. 3613 – 3628. ISSN 00189391

Abbasi, Amir Zaib and Mirza, Farhan and Albashrawi, Mousa and Ting, Ding Hooi and Abbasi, Ghazanfar Ali (2024) Hedonic consumption of virtual rides entertainment service: a multi-method perspective: SEM and fsQCA. Kybernetes. ISSN 0368492X

Hussain, Khalil and Fayyaz, Muhammad Shahzeb and Shamim, Amjad and Abbasi, Amir Zaib and Malik, Sana Jawed and Abid, Muhammad Farrukh (2023) Attitude, repurchase intention and brand loyalty toward halal cosmetics. Journal of Islamic Marketing.

Abbasi, Amir Zaib and Asif, Muhammad and Shamim, Amjad and Ting, Ding Hooi and Rather, Raouf Ahmad (2023) Engagement and consumption behavior of eSports gamers. Spanish Journal of Marketing-ESIC.

Abbasi, Amir Zaib and Alqahtani, Nasser and Tsiotsou, Rodoula H and Rehman, Umair and Ting, Ding Hooi (2023) Esports as playful consumption experiences: examining the antecedents and consequences of game engagement. Telematics and Informatics, 77. p. 101937.

Abbasi, Amir Zaib and Tsiotsou, Rodoula H and Hussain, Khalil and Rather, Raouf Ahmad and Ting, Ding Hooi (2023) Investigating the impact of social media images� value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach. Journal of Retailing and Consumer Services, 71. p. 103231.

Hussain, Khalil and Abbasi, Amir Zaib and Rasoolimanesh, S Mostafa and Schultz, Carsten D and Ting, Ding Hooi and Ali, Faizan (2023) Local food consumption values and attitude formation: the moderating effect of food neophilia and neophobia. Journal of Hospitality and Tourism Insights, 6 (2). pp. 464-491.