The Impact of Stakeholder Communication Strategies on Consumers Acceptance and Financial Performance: In the Case of Fertilizer Industry in Malaysia

Shahrina, Md Nordin and Lai, Fong Woon and Hasnida, Abdul Wahab (2012) The Impact of Stakeholder Communication Strategies on Consumers Acceptance and Financial Performance: In the Case of Fertilizer Industry in Malaysia. In: ICCMTD 2012: International Conference on Communication, Media, Technology and Design, 6-7 December 2012, Penang, Malaysia.

Item Type:	Conference or Workshop Item (Paper)
Departments / MOR / COE:	Departments > Management & Humanities
Depositing User:	Prof Ts Dr Shahrina Md Nordin
Date Deposited:	31 Jan 2013 23:53
Last Modified:	31 Jan 2013 23:53
URI:	http://scholars.utp.edu.my/id/eprint/8733

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