Abdul Jamak, Abu Bakar Sedek and Mohd Ali, Razol Mahari and Salleh, Rohani (2011) THE MICRO BUSINESS ENTERPRISE OF ORANG ASLI ABORIGINES IN MALAYSIA. China-USA Business Review , 10 (5). pp. 336-348. ISSN 1537-1514

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The study was carried out to characterize and to evaluate the impact of cultural practices and entrepreneurial skills on micro business development among the Orang Asli aborigines in Pahang, Malaysia. The findings reported were obtained through a combination of quantitative and qualitative approaches with 100 aborigines practicing micro business enterprises, Tok Batins (village chiefs), and the government officers and workers of the Department of Orang Asli Aborigines’ Affairs (JHEOA). The results revealed that the Orang Asli aborigines are no longer having superstitious beliefs of pantang-larang (prohibitions) for days, places or bad signs omens in cultural factors of business dealings. However, all of the aborigines interviewed do not have the business mindset to expand, diversify or take new opportunities and the Orang Asli are very laidback in nature. The Orang Asli willingly accepted whatever they get from their businesses as providence. They also refused to be displaced from their present settlements and preferred doing business just for the sake of survival. Furthermore, they favoured to deal with the Chinese middlemen instead of dealing directly with end-users. As such, the big challenge is how to train them to be better micro business owners in terms of selling skills and satisfying customers’ needs. Consistent repeated exposure to more methodically organized government programs are required as this study found out that they still have strong desires to improve themselves.

Item Type: Article
Subjects: H Social Sciences > HC Economic History and Conditions
Departments / MOR / COE: Departments > Management & Humanities
Depositing User: Unnamed user with email
Date Deposited: 07 Jul 2011 06:55
Last Modified: 19 Jan 2017 08:22

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