The hope and hype of neuromarketing: a bibliometric analysis

Siddique, Junaid and Shamim, Amjad and Nawaz, Muhammad and Abid, Muhammad Farrukh (2023) The hope and hype of neuromarketing: a bibliometric analysis. Journal of Contemporary Marketing Science, 6 (1). pp. 1-21.

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Item Type:	Article
Depositing User:	Mr Ahmad Suhairi Mohamed Lazim
Date Deposited:	20 Oct 2023 03:10
Last Modified:	20 Oct 2023 03:10
URI:	http://scholars.utp.edu.my/id/eprint/37704

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