Utilitarian, hedonic, and self-esteem motives in online shopping

Indrawati, Indrawati and Ramantoko, Gadang and Widarmanti, Tri and Aziz, Izzatdin Abdul and Khan, Farhat Ullah (2022) Utilitarian, hedonic, and self-esteem motives in online shopping. Spanish Journal of Marketing-ESIC, 26 (2). pp. 231-246.

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Item Type:	Article
Depositing User:	Izzatdin A Aziz
Date Deposited:	28 Jul 2023 04:01
Last Modified:	28 Jul 2023 04:01
URI:	http://scholars.utp.edu.my/id/eprint/36748

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